Creating Lead Magnets For Building Your Email List

When creating lead magnets for building your email lists

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It is very important to put into consideration the kind of audience you want to attract.

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The quality of your email list largely depends on the content you put out as a lead magnet

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For instance,

Let’s say I want to sell a high ticket offer of N50,000 for a 2-weeks mentorship programme to people who want to start their own digital marketing agency

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I build my sales funnel to nurture my email list for say two weeks before presenting them the offer

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I have a better chance of getting more conversion on my sales if I grow my email list with a lead magnet that conveys the value of the offer I’ll subsequently sell to them

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A lead magnet teaching –

“How I bank 7-figures monthly from running a digital marketing agency without any knowledge of coding”

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Will pull in more high quality leads, than a lead magnet teaching –

“How I make money from running a digital marketing agency without any knowledge of coding”

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The goal is to attract more of those who will be able to afford the N50,000 offer.

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This could be why you are having low sales for your offer

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You are selling to an audience that cannot afford your offer.

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GLOSSARY

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Lead Magnet – Anything you offer to potential customers/clients for free in exchange for their contact details (email address). It could be an eBook, podcast or a video course.

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Email list – A collection of email addresses of people who signed up to receive your lead magnet

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Sales funnel – A preconfigured step by step path a potential client/customer follows, from being a stranger to eventually becoming a paying client/customer.

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Questions? Ask.

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-Caleb Ameh

Digital Media Strategist – I transform lives and businesses with digital media

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