NB: This post is solely based on my own opinion and experience as a digital marketer working with several clients. Yours can be slightly different.
With the daily increase of internet users and Facebook being the most popular social media platform with over 1.9 billion monthly, 83% percent of these users predominantly female, it still remains the best place to get Millennials and Generation X who are within the age range of 18-45. All these users spend 20 minutes or more on Facebook every day. It is imperative that marketers, business owners and brands take time leverage on this unique opportunity. How do you utilize this platform in selling your product running effective ads?
USE THIS FACEBOOK AD TARGETING TO GET SUPER RESULTS IN YOUR ADVERT
Now, I know a lot of people have been having issues with finding the right audience to target in their Facebook adverts in order to get the best results.
Some have been concerned about spending much on adverts only to have little results.
Well, from my experience as a digital marketer helping people design adverts, I have decided to show you some audience targeting that have brought in massive results for my clients. They have been used for several people and the orders have been amazing.
Most of them are based on health and can be used for more than one product based on their similarity
Asides from the audience targeting (which is already attached to this post), there are other important things I will need you to note.
SALES LETTER SAMPLE
A good audience targeting without a persuasive sales letter will end up been a waste of resources. Hence, I am going to show you a sample of my sales page letter for a weight loss product so that you can know how to draft yours, I love using story lines.
HOW I ALMOST LOST MY 4YEAR OLD MARRIAGE DUE TO MY WEIGHT SIZE. THIS SOLUTION HAS HELPED ME AND 6 OTHER PEOPLE
How do you feel when you have an unwanted visitor living inside your body?
How do you cope when you are unnecessary fat and it’s almost affecting your life and marriage?
This is a true life story as it happened to me. Learn from it
My name is Mrs Stella Okonkwo . I am a mother of three(3) children. I am an Ibo by tribe that hails from Anambra state. I am a business woman as I have lots of shops where I sell clothes.
My problem started after getting married, after giving birth to our first son. I noticed I was gaining lots of weight even though I was not eating all the time. I was more concerned about my belly region.
This issue started creating problems in my marriage. My husband who did love me before started finding me less attractive. He told me I was getting unnecessary fat and that he was getting irritated. Initially I thought he was joking until he stopped having sex with me.
He stopped having sex with me regularly. It became once in a month and that was after I had disturbed him alot.
I have used a lot of drugs which did not prove effective. I must confess that I have wasted lots of money to find a solution but did not.
I BEGAN TO FEEL DEPRESSED
These whole issues began to affect me. I kept thinking everyday of a way out. There were times I would just lock myself in doors without going out for like three days. If you were in my shoes, you could have done the same.
This all continued for a while until one faithful day when something wonderful happened.
A MIRACLE FINALLY HAPPENED
One fateful day, I came across an old friend who I knew what very fat. I was surprised to see how slim she was. I was compelled to immediately ask her what her secret was. I was surprised when she made mention of the product.
I have been seeing this product on Facebook but I did not show much interest in it. Without delay I contacted one of the online sellers, sent the money to him and had it delivered to me within days. I was surprised to find that there are still some honest online sellers.
After two weeks of using the digital therapy machine, my body fat started to reduce. I was very surprised and I am still surprised. I used this product as instructed and I got the result I needed.
Look at the pictures below and see my new look. This Product has also helped 6 of my friends.
***Introduce the product ***
Also note that you should only focus your advert on facebook news feed as this is where you will get the best of results.
1. You will begin to get very high relevance scores in your advert.
2. Your advert will be running at a very cheap cost per click which will ensure that your advert reaches more people giving you the best of results.
3. Orders will begin to pour in like magic and your sales will begin to skyrocket
I have come to realise that concerning Facebook ads, it’s one thing to advertise products and get orders, it’s another thing to successfully supply these products to them.
Many at times, we end up seeing that many of such orders are not from serious people and then you will get discouraged. I understand your plight. I have been there too. We all have been there.
But then, below are the tips that experience has taught me which you can learn from.
NOW WHAT ARE THE BEST KIND OF PRODUCT TO SELL ON FACEBOOK
1. NEVER SELL FEMALE SPECIFIC PRODUCTS.
You see, most females who place orders for a specific product are mostly not serious.
Your sales page can be so convincing that many of them will emotionally fill the form without thinking if they have the cash to pay immediately.
And when you call them, they will end up saying “I will get back to you”
It’s quite painful to hear such statements knowing fully well how much was spent to get them.
They do have between 30-40% successful deliveries
2. SELL UNISEX OR MEN SPECIFIC PRODUCTS
I have come to realise that targeting both genders have always given more delivery rate than targeting only females. Targeting both genders assures you of at least 50% successful deliveries.
On the other hand, men don’t readily place orders, but when they do, they are mostly serious.
They mostly have at least 80% successful deliveries.
3. YOUR PRODUCT MUST NOT ALWAYS BE HEALTH BASED
Recently, we all have seen how Facebook are frowning at adverts that has to do with health. Some claim they know how to outsmart Facebook.
Lol, I have done such and several other people that i know. But then, know that Facebook has people who manually check these adverts. Even if it is approved initially, they might deactivate it later or even ban the ad account.
There are other non-health products that also solve a solution. Just simply research for them. You should not have issues with these ones.
4. SELL WHAT PEOPLE CAN AFFORD
I know most people are looking for high ticket products to sell. It’s good actually. At least you will make lots of money from it. But what happens when your advert does not get orders and you begin to get confused what is going on.
Your sales page might not even be convincing but yet you want people to be convinced to buy a high ticket product from you.
It’s alright. Just know that when you are having issues with sales, face it alone. Don’t blame your village people.
I am not saying selling high ticket products is bad. But you will have to be very convincing, make lots of unrealistic blunders ( that Facebook might frown at) and spend huge money on ads( that’s if you can afford it for now) to get a sale or two per day.
As I said, the above are my own advice based on my knowledge of working with several clients.